New funding
Fresh investment can mean growth plans — and new people to deliver them.
Look for: funding announcementsWe smell opportunity.
We help recruiters find hiring demand before the job ad.
Win 2–5 mandates a month with our intent-based system.
Get there before the competition does.
By the time a job ad goes live, everyone’s chasing it. Radar spots earlier signs of hiring demand.
From signal to conversation.
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Detect the signals
Radar monitors your market for signs of hiring demand.
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Find the decision-maker
We find the person responsible for the hire.
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Make it relevant
Each message connects the signal to your recruitment offer.
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Start the conversation
Run the outreach yourself, or let us book qualified calls.
WHAT WE SNIFF FOR
The signs before the job ad.
Expansion plans
A new office, site or market can create demand for local teams and leadership.
Look for: new locations and launchesLeadership changes
A senior departure or a growing team can point to a gap at the top.
Look for: departures and team growthWe agree which signals matter to your desks on the strategy call.
Case study
Edison: 3 CTO mandates in 30 days.
The challenge
Tech recruiter Edison wanted more executive mandates from software companies. Referrals were inconsistent; cold email hadn’t worked.
What we did
We identified growing, founder-led software start-ups with emerging executive hiring needs.
3
CTO mandates won
30
days from signing
“Sniff certainly turned us around and set us on our feet again – 3 mandates in 30 days is more than we had in a whole quarter before.”
Founder, Edison
Your outreach, or ours.
Intelligence
Sniff Radar
The company, the hiring signal and the person to speak to — ready for your team to approach.
- Opportunities matched to your desks
- Decision-maker contact details
- Your team runs the outreach
£549/month
Book a call
Managed outreach
Sniff Fetch
We turn that intelligence into personalised outreach and booked conversations.
- Everything in Radar
- Personalised outreach and follow-ups
- Qualified calls booked into your diary
£1,499/month
Book a call
YOUR FIRST 30 DAYS
From first hello to first opportunities.
- Day 0
Tell us about your business
Tell us who you recruit for, your current situation and your goals.
- Day 3
Discovery call
Explore the system, costs and expected results. Ask questions and decide if it fits.
- Day 5
Sign the contract
Agree the scope and sign.
- Day 7
Strategy call
Refine your offer and ideal client profile. Agree the triggers we’ll track.
- Day 14
Build your system
We set up Radar for your market. On Fetch, we also build and launch your outreach.
- Day 30
First results
Receive opportunities and, on Fetch, qualified calls. We review the response and refine your campaigns.
Hi, I'm Casey.
I’ve run lead generation agencies and worked as a fractional CMO. Sniff uses the system I developed to win contracts for myself and my clients.
We can have a laugh about the dog. We don't have a laugh about your pipeline.
A few things worth asking.
What counts as a qualified call?
A conversation with a relevant decision-maker at a company that fits your target market and has expressed interest in discussing recruitment support. We agree the specific qualification criteria with you before outreach starts.
What’s included in a Radar opportunity?
The company, the signal suggesting hiring demand and decision-maker contact details. Your team handles the outreach; Fetch includes that too.
Will this work for my recruitment niche?
Yes — if you recruit in a commercial niche, we can tailor the system to your market. We adapt the signals, targeting and outreach to your ideal clients.
What are the commitment and setup costs?
Both plans have a 90-day minimum term and no setup fee. Radar is £549/month; Fetch is £1,499/month.
How do you handle outreach?
We set up dedicated sending infrastructure for every client. The channel depends on your ideal clients: some respond better to email, others to LinkedIn. We choose the approach around your audience.
Good opportunities shouldn't go unnoticed.
See how Sniff would work for your agency in a 30-minute call.
Book a call